100 times a DAY
16,000 injured ANNUALLY 
2,600 fatalities YEARLY
​And, it doesn't have to be this way
The Storefront Safety Initiative was launched by the Storefront Safety Council in 2017 to work together to put an end to vehicle-into-building crashes. 
​    Our data shows that every year in the United States there are as many as 22,000 crashes into stores, offices, bus stops, shopping centers, post offices, restaurants, and storefronts.  More than 4,000 pedestrians, patrons and employees are severely injured each year, and tragically preliminary data shows as many as 500 deaths result from these largely preventable accidents.
Our objective
​The objective of Storefront Safety Initiative (SSI) is to provide free resources to those working to increase pedestrian safety where we eat, work, play & shop. We work with industry and government officials to educate and promote building codes. We are doing this by increasing the participation of business owners, property owners, developers, design professionals, and public servants. We believe that implementation of common sense standards of care will help to prevent the substantial loss of life. 
WITH A CLEAR PATTERN OF INCIDENTS, HERE’S WHY CITIES MUST PAY ATTENTION – AND WHAT SIA IS DOING TO DRIVE AWARENESS. Why Hostile Vehicle Incidents Like Waukesha Can’t Be Ignored, by Rob Reiter for the Security Industry Association
REDUCING PARKING LOT INJURIES, STOREFRONT CRASHES, AND TORT CLAIMS: SAFETY BOLLARDS, ADA PARKING SIGNPOSTS, AND “WHEEL STOPS” (A Joint Position Paper of the Storefront Safety Council and Richard Avelar & Associates)
VIDEO: Retailers can INCREASE SAFETY and REDUCE RISK From Trip & Fall Incidents and Storefront Crashes by replacing wheel stops with ASTMF3016 crash tested bollards.
Please take 2 minutes to watch our slide show about storefront crashes and how you can help! (Click on slideshow for full screen viewing).
Not just statistics
VIDEO: Pedal error tragedy at Farrell's becomes state safety legislation.
"Safer Parking." Simple, affordable, solutions that protect people and places.

   Launched in 2017, "Safer Parking" is a solution-based effort led by experts from various fields. Our aim is to provide resources to help property owners, store owners, local officials, and the public to identify drive aisle hazards and address the problems with simple and affordable solutions.  
   Our research has shown that a large number of accidents at storefronts and shopping centers are a result of poor parking lot design that is actually very simple and inexpensive to correct. 
  "Drive aisle" is the term most often used for the lanes that cars drive down when entering or exiting parking lots.  Many older centers, and some newer ones with design limitations, have arranged parking spaces and drive aisles in a manner that results in oncoming vehicles being pointed directly at store entrances.  This can have disastrous consequences.
   Vehicles under acceleration will always proceed directly forward unless the driver turns the wheel or steps on the brake.  Too often in America, there are accidents where the driver, for whatever reason, fails to turn or brake, with the the result that vehicles end up inside of stores, injuring and killing pedestrians, customers and employees.
   The Storefront Safety Council and the participants in the Storefront Safety Initiative are working to increase parking lot and storefront safety wherever Americans work, play and shop.  
   Watch for updates from the Storefront Safety Council about the Storefront Safety Initiative's "Safer Parking " effort.   Use the button below to contact an expert solution provider.